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THE POSTER
To download high resolution versions of the 2006 poster at A4 or A3 size, please click here.
The poster picked up on the media preoccupation with finding images of Jesus in everything from egg yolks to currant buns. Next to an empty beer glass in which a face can be seen are the words "Where will you find him?" and pointing to the web address myspace.com/isthisjesus.
The poster aimed to provoke thought and debate about where and how people find God. The myspace.com webspace included a link to the rejesus website, which has creative features and reliable information on the Christian faith. Rejesus is supported by all the mainstream UK churches.
So why the image of an empty beer glass? Francis Goodwin, Chair of the Churches Advertising Network (CAN) said: "The message is subtle, but simple: where is God in all the boozing at Christmas? For many, Christmas is about drinking and partying, and God is excluded. Yet many young people are interested in finding deeper meaning and exploring faith. We hope the link to myspace.com will offer a fresh venue for them to discuss their feelings and debate the issues."
Richard Johnston and Mark Gilmore, who produced the poster at Radioville, the ad agency for the campaign, said...
"We took the traditional silly-season news story in which people find images of Jesus in the side of trees, in a slice of toast or even within the bubbles of cheese on a pizza, and developed a number of new images showing Jesus' face in unexpected places. Because of the season, CAN chose the beerglass route, where Jesus' face is captured in the froth running down the side of an empty pint glass. The responses expected on myspace.com when the campaign launches should be quite illuminating." |
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